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THE BLUEPRINT COLLECTIVE

Project type

Logo Design, Website Design, Instagram Story Design, Instagram Post Design

Date

June 2023

Location

Miami, FL

Project Description: Website, Logo, Instagram Story, and Instagram Post Designs for NIL Collective

The NIL Collective is an innovative group of individuals who aim to promote diversity and inclusion in all fields. To establish and promote their unique identity, we will focus on four key design elements: website design, logo design, Instagram Story design, and Instagram Post design.

1. Website Design (blueprintnil.com)
The NIL Collective website will reflect the values and mission of the organization. The website design will incorporate a modern aesthetic, clean lines, and bold typography to highlight the organization's vision. We will ensure that the site is easy to navigate and intuitive to use, featuring pages that showcase the collective's goals, mission statement, team members bios, and contact information. We will incorporate images of the collective's members engaged in projects to give the website a human touch.
2. Logo Design
The logo design will embody the NIL collective's brand identity and values. The goal is to create a logo that is memorable, simple, and instantly recognizable. We will include elements that represent inclusivity, diversity, and innovation. The logo will be versatile, scalable, and color conscious; as they are Florida International University's official NIL collective, hence the Blue and Gold. In addition, it will be optimized for various digital platforms, providing maximum visibility to the collective.
3. Instagram Story Design
Instagram stories will be used to promote the NIL Collective's activities, events, and projects to the community. We will create graphic designs that consistently reflect the collective's branding strategy. We will showcase the collective's members through visually stimulating and engaging content. Our team will design imaginative stories that the audience will be excited to share within their own networks.
4. Instagram Post Design
Instagram posts will be used to share the collective's mission and goals with a broader audience. The designs for the posts will employ vibrant colors, striking typography, and dynamic images to grab the viewers' attention. We will feature the dynamic work of the collective's members, advancing their projects and accomplishments. Each post will be optimized with relevant hashtags and easy to share.

The overall goal of the project is to create a collective image for the NIL collective that reflects its vision and mission. The package consisting of website design, logo design, Instagram Story design, and Instagram Post design will communicate the collective's values to the audience and inspire them to participate. This project aims to strengthen the collective's brand identity, promote its visibility, and increase engagement with the community.

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